Chinese Poultry Producers Cry 'Fowl' Over Bird-Flu Coverage

It's a crisis that pits the public's need to know vs. protecting the profitability of an industry. In a recent article by the trade publication World Poultry, poultry producers in China are deeply concerned about the media coverage of the outbreak of bird flu in the country. That coverage has already been blamed for severe profit losses amounting to about 20 billion yuan, and has even been responsible for some company bankruptcies.